#8 - Same old concept - but executed well
#7 - You wonder how its an Axe ad, till you read the tag line
#6 - Its a nice concept and could have been higher in the ranking list, if it had been executed better
#5 - Creative Genius - well executed - Kudos
#4 - Nice - very nice
#3 - This looks like it was created just for the net, the idea is just too creative to leave it out. If these towels were handed out at a beach, hmmm...
#2 - Its simple, great idea, well executed.
#1 - Awesome idea - It attracts attention, a desire to read on and connect the pieces. Engages the consumer. Had a difficult time trying to find one that beat this
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